Performance creatives rebuilt from scratch and connected to a clearer buying path. The campaign finally behaved like one machine.
THE BRIEF
Spend was climbing, revenue was not. Forty-odd live creatives, no naming convention, and a storefront that asked for a pincode before it showed a price.
THE DIAGNOSIS
The ads were not the problem in isolation. Every winning ad was pointing at a page that undid the promise it had just made.
WHAT WE BUILT
A creative engine of four message families and three formats each, tested weekly, plus a rebuilt product page with the offer, proof and delivery promise above the fold.
THE MOVE & OUTCOME
ROAS moved from 1.4 to 4.2 over eleven weeks. Bounce dropped a third. Nothing exotic — the same offer, said the same way, twice in a row.